Real Estate Information Header

Content Ideas for Ads and Brochures When Selling Your Home


Even in this hot real estate market, selling your home requires a bit of marketing effort. Ads and brochures are important and powerful tools. So, what do you put in you're marketing materials?

Content

To the degree possible include key information in you're ad or brochure. A classified ad will contain less than a poster, which will contain less than a brochure, which may contain less than an Internet listing, etc. The key, however, is to make sure each medium contains maximum information and minimum fluff.

In general, people want to know what type home is being offered (single family house, townhouse, condo, etc.), how many bedrooms and baths it has, its general location, and the price. Obviously, you also need to include contact information so potential buyers know how to reach you.

If you have the space, a good tactic is to describe the characteristics of the house that lead you to originally purchase it.

1. Was it the location?

2. A beautiful view?

3. Neighborhood charm?

4. A school district you were seeking out?

5. Lots of storage?

6. Garage spaces for 3 cars?

7. High ceilings?

8. The style of architecture?

9. Large entertainment areas?

10. A beautiful garden?

Don't be shy. Mention the best features to set your home apart from others for sale.

A note of caution is called for here. When you mention your home's best features, don't overstate them. If your potential buyer's first emotion on actually seeing your property is disappointment, there really isn't much potential for a sale to that person. With that in mind, I wouldn't refer to a house with a garden that backed to a small farm pond as "waterfront property," nor would I call a small, city apartment with windows on an air shaft a "spacious city abode with sunny views."

Photos

Include color photos of your home whenever possible. When selling real estate, a picture really can be worth a thousand words.

When taking your photos, take lots of them. Take them from typical angles and from unusual ones, too. Cameras often like odd angles. Photos that show three walls very often seem to reduce the size of the room visually. It is often better to show only two walls with the corner slightly, or very, off center. You may want to show the same room from more than one angle. One photo may include a wall of windows and another show a fireplace in the same room. Regardless of your approach, keep in mind the photographs will give a potential buyer the first impression of your home.

Obviously, marketing is one of the key factors in selling a home. If you are creative with yours, buyers will come.

Raynor James is with http://www.fsboamerica.org - providing homes for sale by owner, "FSBO", properties. Are you thinking, "Should I sell my home?" Visit http://www.fsboamerica.org/seller.cfm to sell your home sale for free for one month.


MORE RESOURCES:

Real estate bust: Toledo wins at Big House
San Francisco Chronicle,  USA - 20 hours ago
AP Michigan's KC Lopata missed a 26-yard field goal with 4 seconds left, giving the Rockets a 13-10 win over the once-mighty Wolverines in Ann Arbor, Mich. ...


Great Food, Good Drinks and Luxury Real Estate on Main Street
Eastside Business Journal, Washington - 8 hours ago
By Amanda Lucas Between the successful Bellevue real estate business they have owned for nearly 30 years and the opening of 520 Bar and Grill in 2006, ...


BIZ DATA: Boulder real estate foreclosures
Daily Camera, CO - 3 hours ago
... Boulder; Aurora Loan Services LLC; $1519142.90; $704000 334 E. Eighth Ave., Longmont; Front Range Real Estate Partners LLC; $227838.20; $90500. ...
Boulder, Broomfield county business calendar Daily Camera
all 2 news articles


AME Info

Real estate growth strategies in focus
Gulf Daily News, Bahrain - 3 hours ago
GROWTH strategies for the real estate sector amid the global economic downturn will be discussed at a major conference in Bahrain next month. ...
Stephen Lee is coming to Bahrain AME Info
all 2 news articles


Bushnell looks at life and real estate in the Village
eTaiwan News, Taiwan - Oct 11, 2008
The "Sex and the City" author turns her trenchant wit and eye for social folly to real estate with "One Fifth Avenue", which focuses on characters ...


Making fortunes from real estate investment
The Punch, Nigeria - 4 hours ago
By David Amuwa Real estate investment remains one of the consistent ways of securing guaranteed returns on investment, even in the face of the current world ...


Calgary Herald

Hypo Real Estate Denies Report It Withheld Data on Liquidity
Bloomberg - Oct 9, 2008
By Oliver Suess and Karin Matussek Oct. 9 (Bloomberg) -- Hypo Real Estate Holding AG, the commercial property lender that needed a revised 50 billion-euro ...
Video: Wells Fargo's bid for Wachovia ReutersVideo
CEO of embattled Hypo Real Estate to step down International Herald Tribune
German Govt rescues Hypo Real Estate in a Euro 50 bn package Hindu
Bloomberg - Bloomberg
all 995 news articles


Real-estate agents, mortgage brokers hurting
Bolingbrook Sun, IL - 19 hours ago
By BOB OKON bokon@scn1.com The 49-year-old Bolingbrook resident said he made a six-figure income selling mortgages and investing in real estate before the ...


Seattle Post Intelligencer

Real estate in Acadiana and Wall Street
The Daily Advertiser, LA - 20 hours ago
Fortunately, the Acadiana real estate market is still strong because we did not have the speculation that was seen in other parts of the country. ...
Video: Obama: 'Taxpayers Shouldn't Pick Up Tab' AssociatedPress
McCain Reshuffles Rescue Deal Wall Street Journal
McCain's Messy Mortgage Buyout: Digging Holes and Filling Them In Clusterstock
Bloomberg - St. Joseph News-Press
all 1,200 news articles


Sunday Real Estate Round-Up, 10/12/08
Luxist, CA - 14 hours ago
--More Ben Affleck and Jennifer Garner real estate rumors, this time it is said that they have put their home in Brentwood on the market for around $8 ...
DC, estate listed for $49 million Chicago Daily Herald
all 3 news articles

Real-Estate - Google News

General Real Estate Information HomeHome ContactContact
Real Estate Information © 2006